entertainment pr london, Lifestyle PR london, Lifestyle public relations london, Uncategorized

House PR host Disaronno Terrace event on Britain’s hottest day

By House PR – Lifestyle PR London

The UK’s hottest day saw House PR at trendy Shoreditch’s Ace Hotel hosting a party for Disaronno and launching #DisaronnoSourHour. The guest-only party on Tuesday, July 19, was also attended by major Instagram names who contributed to the event surpassing all expectations.

Thanks to the efforts of the likes of Patricia Bright, Eleanor Calder and Danielle Peazer, the hashtag #DisaronnoSourHour could be seen in some 6-7 million posts – a result which was well over 50% of what had been anticipated in the runup to the event. Journalists from other media organisations were also at the party, including Closer and The Telegraph, as well as Standard Online.

Blogger Chloe Miles, who has 114,000 followers on Instagram, hailed the event as a great success and one season’s most enjoyable parties, as did dancer, blogger and model Danielle Peazer, who has 1.2 million followers on Instagram and said that the picture she posted was extremely well received.

Another reason for the event’s success was how it symbolised what the organisers were endeavouring to communicate with the hashtag #DisaronnoSourHour, namely how fun times, great company and a warm balmy evening go together so well with Disaronno Sour itself. All these elements were underpinned by iconic views across London, music by DJ Maya Jama and a beautiful décor.

Apart from the fabulous weather, other crucial elements of the evening’s astonishing success were naturally the other star attractions of the party – three fabulous Disaronno-based cocktails that were enjoyed by all the revellers: the chili liqueur, pineapple juice and coconut water flavoured Hot Beach Sour; the dry vermouth, blue curacao and prosecco flavoured Blue Sapphire Sour; and the sugar syrup and lemon juice flavoured Disaronno Sour.

Thanks to House PR’s efforts, #DisaronnoSourHour shot up the ratings on Twitter and Instagram with almost a thousand posts and connecting with millions of the platforms’ users.

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entertainment pr london, House pr, Media Brands & Entertainment PR, Uncategorized

The House PR survivor’s guide for fending of the rainy summer blues

By House PR – Media, Brands & Entertainment PR in London

London may be suffering a rain-drenched summer, but House PR is on hand to help people fend of those rainy day blues with its exclusive list of fun things to do and places to see when outside is wet and gloomy.

First off, Empire Cinemas, the UK’s top independent cinema chain, is showcasing the long-awaited Batman action spinoff, Suicide Squad – starring Jared Leto as the Joker, Margot Robbie as Harley Quinn and Will Smith as Dead Shot. Immerse yourself in the bizarre world of comics’ arch-villains of crime with a huge of tub of crunchy goodies to fight off the movie munchies.

Empire Cinemas is also on hand with other summer movie blockbusters, including the Finding Nemo sequel, Finding Dory; the latest chapter in the Star Trek series, Star Trek Beyond; and the iconic kiddie classic The BFG.

House PR adds to the list with its three favourite London eateries that make keeping out of the rain super-fun, also recommending the restaurant booking service OpenTable. OpenTable lets you find the best restaurants in your locality with special information filters and extras, such as speciality cuisines and customer reviews about restaurants all over the UK.

  1. Cutter & Squidge in Soho, London W1

    Cutter & Squidge is a bakery for the 21st century, famous for its use of natural coloured and flavoured tea-time treats. Its venue has warm and welcoming seating and is the perfect way to have a delicious fun time on a wet afternoon.

  2.  

    Beach Blanket Babylon in Shoreditch, London E1

    This venue is a favourite among locals for both its food and fabulous drinks menu. On the food front, it’s open throughout the day, just as well for a slap-up dinner, a filling brunch or a scrumptious lunch. Plus, it’s a favoured meeting point for a session of relaxed fun with a hip list of cocktails, wines and champagnes – a guaranteed recipe for feeling sunny on the inside when it’s wet on the outside.

  3.  

    Annie’s in Barnes, London SW13

    Apart from its delicious food offerings, Annie’s is famed for its unusual décor – a mix of flower vases of different sizes, darkly coloured flooring and mismatched wall coverings. Like many of London eateries, it’s open for dinner, brunch and lunch.

House PR is also keen to offer up a couple of rainy day recommendations on the culture front:

First, House PR recommends the astonishing David Hockney’s portrait exhibition. Currently a headline exhibition at London’s Royal Academy of Art on Piccadilly, David Hockney RA: 82 portraits and 1 still life will be running until the autumn. A study in portraiture, it showcases 82 portraits by the famous artists of different people, sitting in the same chair, each completed in a day and a half, with each subject seated slightly differently.

Second, House PR is urging everyone to visit the highest garden in London at the Shard. The Height of Summer at The View from The Shard is a celebration of the iconic English Garden in the tallest building in Western Europe and offers the unique chance to have a cocktail 72 floors up.

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ginny paton, House pr, Lifestyle PR london, Media Brands & Entertainment PR, Uncategorized

News: House PR to be play key role in campaign for greater awareness of Sarcoma cancer

By Ginny Paton – Lifestyle PR london

 Facts and figures

  • Sarcoma is a type of cancer that affects soft tissue and bones.
  • Sarcoma makes up less than one percent of new cancer cases in the UK, ie approximately 3,800 new cases per annum.
  • Compared to more common cancers, awareness of sarcoma is poor.

 The client

  • Sarcoma UK is the only British charitable organisation that works with every type of sarcoma cancer.
  • A key aspect of the work of Sarcoma UK is to increase awareness of sarcoma cancers.

 The brief

  • House PR has been appointed by Sarcoma UK to support it in its work to promote awareness of sarcoma.

Key tasks:

a) To extract the maximum PR value from Sarcoma UK being selected by the office of the British Prime Minister as Downing Street’s Charity of the Year for 2016.

b) To help and support Sarcoma UK in its Sarcoma awareness mission during Sarcoma Awareness Week, which will run during 4-10 July.

Background of brief

Sarcoma UK was selected as Downing Street’s Charity of the Year for 2016 as a tribute to Chris Martin. Chris worked as David Cameron’s Principal Private Secretary and was struck down by sarcoma at the end of 2015. His colleagues at 10 Downing Street were instrumental in getting Sarcoma UK named as Downing Street’s Charity of the Year for 2016.

 

Sarcoma UK and House PR

Sarcoma UK selected House PR to support it in its ongoing work to raise awareness about sarcoma because of its extensive experience working with charities – Lindsey Bennister, Sarcoma UK CEO

 

House PR will be closely involved with the communications team at Sarcoma UK to raise awareness about sarcoma, with the ultimate aims of improving the rate of early diagnoses and increase donations to Sarcoma UK, a crucial aspect of the charity’s fundraising efforts for research – Ginny Paton, House PR MD article in The Drum

 

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ginny paton, House pr, Lifestyle PR london, Uncategorized

House PR launch of Mountain Warehouse ‘Jacket In’ clothing recycling initiative By House PR

House PR – Lifestyle PR London

Clothing recycling for charity got an added boost in April as the clothing retailer Mountain Warehouse teamed up with Clothes Aid in a highly innovative ‘Jacket In’ drive to get consumers to recycle their old jackets in exchange for a discount on a new one.

According to House PR, Clothes Aid will be handling post-donation logistics and passing on any sales receipts to the major UK youth charity, the YMCA. Meanwhile until the beginning of June, customers will get the benefit of a 20% discount on a jacket from this season’s new collection.

Some 170 Mountain Warehouse outlets across England, Scotland and Wales will be participating in the campaign and organisers are hoping that consumers will be using the opportunity to update their wardrobes.

House PR have also supported and advised on a social media dimension to the Jacket In campaign with an exciting photograph contest every week. Purchasers who upload pictures of themselves wearing a jacket in an adventure outdoor setting with the hashtag #MWJacketIn stand to win a spanking new jacket.

At YMCA HQ, CEO Denise Hatton, said her organisation is “thrilled” at being a stakeholder in Mountain Warehouse’s Jacket In initiative. She said all the different parts of the YMCA organisation in the UK will benefit from any monies raised for their ongoing, year-round work with young people, which also involves essential support work.

House PR’s efforts at gaining media interest in the Jacket In campaign has focused on local press, including online, right across the UK, in Wales, Scotland and different parts of England. House PR also managed to get coverage of Mountain Warehouse’s Jacket In campaign on Bridge FM.

Ginny Paton on a Planner’s role in a PR Agency

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entertainment pr london, ginny paton, House pr, Media Brands & Entertainment PR, pr agency london

YMCA to benefit from nationwide Mountain Warehouse charity drive By House PR

April saw House PR – Lifestyle PR London – launch a major UK-wide charity drive by the clothing retailer Mountain Warehouse for the benefit of YMCA England and YMCA Scotland.

The Mountain Warehouse’s Jacket In campaign will allow customers to swap used jackets to any of the UK’s 174 Mountain Warehouse outlets in exchange for a 20% discount against a new jacket. All jackets collected by the shops will be passed on to Clothes Aid, who will then give the sales proceeds for the garments to the major UK youth charity, the YMCA.

House PR reported that YMCA CEO Denise Hatton said she was thrilled about YMCA Scotland and YMCA England’s involvement in Mountain Warehouse’s Jacket In initiative. She described the partnering up of different charities and the Mountain Warehouse retail chain as “innovative”, adding that any funds raised will be of great benefit to much of the YMCA work with young people across its many centres in the UK.

To add a further boost to the Mountain Warehouse’s Jacket In initiative, House PR also helped the company organise a unique competition with the hashtag #MWJacketIn. All customers who upload pics of themselves sporting an outdoor adventure jacket stand a chance of winning a brand new one.

Thanks to efforts by House PR’s Mountain Warehouse Jacket In team, the charity initiative was reported on in several local press outlets, including the Stirling Observer in Scotland, North West Evening Mail Online and the South Wales Argus. Online, it was also covered by the Coventry Telegraph and the Chester Chronicle. It also featured as news on Bridge FM.

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Ginny Paton on a Planner’s role in a PR Agency

Planners provide the rigour behind our creativity – says Ginny Paton

Planners play an important role in the modern PR agency. At my agency we use planners all the time, and they really strengthen the work that we do says Ginny Paton.

The origin of the planner was in the advertising industry, where they bridged the gap between the creatives and the business leaders who were focused on the bottom line says Ginny Paton.

Their typical duties came before a campaign began in the shape of consumer insight, research and brand positioning. They also got involved after a campaign was completed, in the shape of evaluation says Ginny Paton.

But PR agencies like mine have, over the last decade, begun to take on planners as well. It’s partly due to the fact that client needs are becoming increasingly sophisticated, and so the old reliance on our wits and a packed contact book simply won’t suffice any more. We need insight to back our ideas.

Planning teams do more though – they provide access to those all-important marketing budgets, often far meatier than PR budgets. And they also provide valuable weight when pitching to potential clients says Ginny Paton.

From what I’ve seen in pitches says Ginny Paton, clients love a good creative idea – and they love it even more when we show how we got there says Ginny Paton. The rigour of research is far more valuable than creativity which does not relate to the brand’s situation. We need to take on board insights such as how their customers feel about their brand compared to their competitors.

Planning directors really came into their own when digital took off. Digital provides data, and data enables planners to do their planning in real time. Digital skills are certainly something that a good planner needs to have, along with the ability to get deep into data to find out what it can tell us about the world says Ginny Paton.

There are other personality types that make good planners. Those with the ability to think laterally and be imaginative. Those who are able to challenge assumptions with a strong curiosity. The desired outcome is to develop a new way of looking at the world.

In my experience, there’s just one problem with using planners in PR – it isn’t advertising. It’s not as predictable, with planning cycles often closer to three weeks than three months says Ginny Paton

Despite this, it is still really important that we have these skills to hand. It feeds into a general movement for PR agencies to become more structured in their creativity.

These developments provide a useful counter-balance to that all-important gut feeling which should always play a part in PR creativity says Ginny Paton

Ginny Paton – MD House PR

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When it comes to integrated – take the lead – by Ginny Paton

PR agencies have a term – “playing nicely” – to describe the perfect way of working together with other consultancies, be they advertising, digital or any other elements of marketing.

This suggests that we’re all just too juvenile to work with other disciplines in a grown up manner, let alone to truly collaborate with them. There’s an implication that we’re all too aware of the budget that these ‘competitors’ are getting – budget that could be ours.

“But let me be clear” says Ginny Paton, “I’ve never been in a situation like that”. There have been many times when I’ve sat around the table with creative directors and digital consultants from the top ad firms, digital firms and so on, to prepare work for a mutual client. And I’ve always found it to be a rewarding, exciting experience.

It’s always a great opportunity to share ideas that cross the boundaries, finding great creatives that work for all of us. And at the same time we all get to learn from each other – and teach a little too.

And the great thing is, that in this multi-platform world, these meetings are increasingly part of the PR consultant’s job. Now more than ever, clients are choosing campaigns that will work across each and every strand of the marketing mix. And for that reason, PR agencies need to be taking a close interest in the way that their clients are approaching their wider marketing. Not only that, they should be sitting down with the other consultants in the mix.

The days of PR staying in its own little world are long gone.

So, if I was to advise PR consultants, I’d suggest they make it their mission to work closely with their clients’ other partners. That’s the only way that they will create amazing campaigns. While many PR agencies are still using the word ‘integrated’, not many seem to be getting it right.

Not every cross-disciplinary meeting goes entirely to plan, and there can be the occasional ‘lost in translation’ moment when something just doesn’t quite make sense to the other people in the room.

But all of that is overshadowed when you take part in the creation of a great new campaign, something which works across every platform. Something that you’re all proud of.

So, forget about playing nicely – that’s a given. What I want to see more PR consultants doing is leading the discussion and challenging the ad agency creatives, regardless of their huge budgets.

And that comes down to our creative expertise – that’s the power that we have around that table. Harness these skills and you’ll be leading the pack.

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