Beano Studios, the newly independent arm of DC Thomson & Co, marked a bumper year last month with their first stand at Europe’s premier brand licensing event, Brand Licensing Europe.
At BLE, the Beano Studios team presented a newly refreshed Beano brand; Dennis & Gnasher Unleashed, a new CGI animated TV series; and a relaunching of Jackie, the 1970s cult girls’ magazine, with a new category direction and design. All offer up many licencing possibilities, from toys and stationery to publishing and apparel, and these will be coming through in the next few months.
Aimed at the market for seven to ten-year-olds, Beano.com is the exciting platform that will host the products, a curated selection of goods featuring the refreshed and revamped Beano images, and all were on show at the Beano Studios stand at BLE. In the coming months, the Beano Studios team will be releasing more cross-category offerings to new licensees.
Allison Watkins is Beano Studios’ EVP Global Consumer Products and with 25 years’ professional experience in the field is heading the company’s brand licencing team. Her job is to secure new category licensees for the revamped brand and to be responsible for the activation of products for consumers across the globe.
With the launch of Beano Studios and the myriad of new opportunities that the company will be able to market, Allison Watkins said that 2016 was turning out to be an amazing year. The revamp of Beano; a new, refreshed Dennis & Gnasher series that will be aimed at a world audience; and lastly, the wit and comedy of Jackie magazine, will all see the company looking to partner with many new licensees across all categories. She says that she and her team are thrilled that they will be working with existing partners and new partners in the creation of a dazzling range of new goods to wow consumers, young and old.