By House PR – Entertainment PR agency in London
On 25 September, House PR teamed up with Beano HQ to launch the brand new Beano Studios and the Beano Experience with a top secret VIP event.
The exclusive event organised to relaunch the cult children’s comic book of naughty kids revolved around the new high-octane entertainment channel for the most adventurous of its loyal and dedicated fanbase.
The exclusive Beano-House PR event took place at a secret location in London, with various media, fans and celebrities in attendance. The assembled invitees got the chance to experience a totally new event, with giant catapults and a secret mission of gunge tanks and much fun for all. On the day, seven to 10-year-old kids were at the helm of things in a totally interactive experience of mischievous mayhem. Suddenly the world was turned upside down and adults entered it at their peril. And the mantra of the day was that no rules applied.
The event also showcased Beano HQ’s new Beano Studios and the comic’s new digital network. Aimed at the comic’s key 7-10-year-old audience, various new features of the portal were launched, including Popjam, new Beano apps and a new presence of YouTube.
New platforms will also offer fans the chance to experience various side-splitting content from across the Internet, as well as competitions and games, plus listicles and naturally great videos.
Many celebrities attended the event including Kate Fleetwood, Kate Garraway and Donna air.
On the media front, House PR also organised attendance by the UK’s national press, including The Daily Mail, The Guardian and the Sun, and various reports of the event appeared on the Web on Evening Standard Online, Telegraph Online and Mail Online