entertainment pr london, House pr, Lifestyle PR london, Lifestyle public relations london, public relations london

Beano Studios marks 2016 with presence at BLE

By House PR – entertainment PR london

Beano Studios, the newly independent arm of DC Thomson & Co, marked a bumper year last month with their first stand at Europe’s premier brand licensing event, Brand Licensing Europe.

At BLE, the Beano Studios team presented a newly refreshed Beano brand; Dennis & Gnasher Unleashed, a new CGI animated TV series; and a relaunching of Jackie, the 1970s cult girls’ magazine, with a new category direction and design. All offer up many licencing possibilities, from toys and stationery to publishing and apparel, and these will be coming through in the next few months.

Aimed at the market for seven to ten-year-olds, Beano.com is the exciting platform that will host the products, a curated selection of goods featuring the refreshed and revamped Beano images, and all were on show at the Beano Studios stand at BLE. In the coming months, the Beano Studios team will be releasing more cross-category offerings to new licensees.

Allison Watkins is Beano Studios’ EVP Global Consumer Products and with 25 years’ professional experience in the field is heading the company’s brand licencing team. Her job is to secure new category licensees for the revamped brand and to be responsible for the activation of products for consumers across the globe.

With the launch of Beano Studios and the myriad of new opportunities that the company will be able to market, Allison Watkins said that 2016 was turning out to be an amazing year. The revamp of Beano; a new, refreshed Dennis & Gnasher series that will be aimed at a world audience; and lastly, the wit and comedy of Jackie magazine, will all see the company looking to partner with many new licensees across all categories. She says that she and her team are thrilled that they will be working with existing partners and new partners in the creation of a dazzling range of new goods to wow consumers, young and old.

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entertainment pr london, Lifestyle PR london, Lifestyle public relations london, Uncategorized

House PR host Disaronno Terrace event on Britain’s hottest day

By House PR – Lifestyle PR London

The UK’s hottest day saw House PR at trendy Shoreditch’s Ace Hotel hosting a party for Disaronno and launching #DisaronnoSourHour. The guest-only party on Tuesday, July 19, was also attended by major Instagram names who contributed to the event surpassing all expectations.

Thanks to the efforts of the likes of Patricia Bright, Eleanor Calder and Danielle Peazer, the hashtag #DisaronnoSourHour could be seen in some 6-7 million posts – a result which was well over 50% of what had been anticipated in the runup to the event. Journalists from other media organisations were also at the party, including Closer and The Telegraph, as well as Standard Online.

Blogger Chloe Miles, who has 114,000 followers on Instagram, hailed the event as a great success and one season’s most enjoyable parties, as did dancer, blogger and model Danielle Peazer, who has 1.2 million followers on Instagram and said that the picture she posted was extremely well received.

Another reason for the event’s success was how it symbolised what the organisers were endeavouring to communicate with the hashtag #DisaronnoSourHour, namely how fun times, great company and a warm balmy evening go together so well with Disaronno Sour itself. All these elements were underpinned by iconic views across London, music by DJ Maya Jama and a beautiful décor.

Apart from the fabulous weather, other crucial elements of the evening’s astonishing success were naturally the other star attractions of the party – three fabulous Disaronno-based cocktails that were enjoyed by all the revellers: the chili liqueur, pineapple juice and coconut water flavoured Hot Beach Sour; the dry vermouth, blue curacao and prosecco flavoured Blue Sapphire Sour; and the sugar syrup and lemon juice flavoured Disaronno Sour.

Thanks to House PR’s efforts, #DisaronnoSourHour shot up the ratings on Twitter and Instagram with almost a thousand posts and connecting with millions of the platforms’ users.

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