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House PR launch of Beano Studios and the Beano Experience

By House PR – Entertainment PR agency in London

On 25 September, House PR teamed up with Beano HQ to launch the brand new Beano Studios and the Beano Experience with a top secret VIP event.

The exclusive event organised to relaunch the cult children’s comic book of naughty kids revolved around the new high-octane entertainment channel for the most adventurous of its loyal and dedicated fanbase.

The exclusive Beano-House PR event took place at a secret location in London, with various media, fans and celebrities in attendance. The assembled invitees got the chance to experience a totally new event, with giant catapults and a secret mission of gunge tanks and much fun for all. On the day, seven to 10-year-old kids were at the helm of things in a totally interactive experience of mischievous mayhem. Suddenly the world was turned upside down and adults entered it at their peril. And the mantra of the day was that no rules applied.

The event also showcased Beano HQ’s new Beano Studios and the comic’s new digital network. Aimed at the comic’s key 7-10-year-old audience, various new features of the portal were launched, including Popjam, new Beano apps and a new presence of YouTube.

New platforms will also offer fans the chance to experience various side-splitting content from across the Internet, as well as competitions and games, plus listicles and naturally great videos.

Many celebrities attended the event including Kate Fleetwood, Kate Garraway and Donna air.

On the media front, House PR also organised attendance by the UK’s national press, including The Daily Mail, The Guardian and the Sun, and various reports of the event appeared on the Web on Evening Standard Online, Telegraph Online and Mail Online

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entertainment pr london, ginny paton, House pr, Media Brands & Entertainment PR, pr agency london

YMCA to benefit from nationwide Mountain Warehouse charity drive By House PR

April saw House PR – Lifestyle PR London – launch a major UK-wide charity drive by the clothing retailer Mountain Warehouse for the benefit of YMCA England and YMCA Scotland.

The Mountain Warehouse’s Jacket In campaign will allow customers to swap used jackets to any of the UK’s 174 Mountain Warehouse outlets in exchange for a 20% discount against a new jacket. All jackets collected by the shops will be passed on to Clothes Aid, who will then give the sales proceeds for the garments to the major UK youth charity, the YMCA.

House PR reported that YMCA CEO Denise Hatton said she was thrilled about YMCA Scotland and YMCA England’s involvement in Mountain Warehouse’s Jacket In initiative. She described the partnering up of different charities and the Mountain Warehouse retail chain as “innovative”, adding that any funds raised will be of great benefit to much of the YMCA work with young people across its many centres in the UK.

To add a further boost to the Mountain Warehouse’s Jacket In initiative, House PR also helped the company organise a unique competition with the hashtag #MWJacketIn. All customers who upload pics of themselves sporting an outdoor adventure jacket stand a chance of winning a brand new one.

Thanks to efforts by House PR’s Mountain Warehouse Jacket In team, the charity initiative was reported on in several local press outlets, including the Stirling Observer in Scotland, North West Evening Mail Online and the South Wales Argus. Online, it was also covered by the Coventry Telegraph and the Chester Chronicle. It also featured as news on Bridge FM.

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