April saw House PR – Lifestyle PR London – launch a major UK-wide charity drive by the clothing retailer Mountain Warehouse for the benefit of YMCA England and YMCA Scotland.
The Mountain Warehouse’s Jacket In campaign will allow customers to swap used jackets to any of the UK’s 174 Mountain Warehouse outlets in exchange for a 20% discount against a new jacket. All jackets collected by the shops will be passed on to Clothes Aid, who will then give the sales proceeds for the garments to the major UK youth charity, the YMCA.
House PR reported that YMCA CEO Denise Hatton said she was thrilled about YMCA Scotland and YMCA England’s involvement in Mountain Warehouse’s Jacket In initiative. She described the partnering up of different charities and the Mountain Warehouse retail chain as “innovative”, adding that any funds raised will be of great benefit to much of the YMCA work with young people across its many centres in the UK.
To add a further boost to the Mountain Warehouse’s Jacket In initiative, House PR also helped the company organise a unique competition with the hashtag #MWJacketIn. All customers who upload pics of themselves sporting an outdoor adventure jacket stand a chance of winning a brand new one.
Thanks to efforts by House PR’s Mountain Warehouse Jacket In team, the charity initiative was reported on in several local press outlets, including the Stirling Observer in Scotland, North West Evening Mail Online and the South Wales Argus. Online, it was also covered by the Coventry Telegraph and the Chester Chronicle. It also featured as news on Bridge FM.