entertainment pr london, House pr, Lifestyle PR london, Lifestyle public relations london, public relations london

Beano Studios marks 2016 with presence at BLE

By House PR – entertainment PR london

Beano Studios, the newly independent arm of DC Thomson & Co, marked a bumper year last month with their first stand at Europe’s premier brand licensing event, Brand Licensing Europe.

At BLE, the Beano Studios team presented a newly refreshed Beano brand; Dennis & Gnasher Unleashed, a new CGI animated TV series; and a relaunching of Jackie, the 1970s cult girls’ magazine, with a new category direction and design. All offer up many licencing possibilities, from toys and stationery to publishing and apparel, and these will be coming through in the next few months.

Aimed at the market for seven to ten-year-olds, Beano.com is the exciting platform that will host the products, a curated selection of goods featuring the refreshed and revamped Beano images, and all were on show at the Beano Studios stand at BLE. In the coming months, the Beano Studios team will be releasing more cross-category offerings to new licensees.

Allison Watkins is Beano Studios’ EVP Global Consumer Products and with 25 years’ professional experience in the field is heading the company’s brand licencing team. Her job is to secure new category licensees for the revamped brand and to be responsible for the activation of products for consumers across the globe.

With the launch of Beano Studios and the myriad of new opportunities that the company will be able to market, Allison Watkins said that 2016 was turning out to be an amazing year. The revamp of Beano; a new, refreshed Dennis & Gnasher series that will be aimed at a world audience; and lastly, the wit and comedy of Jackie magazine, will all see the company looking to partner with many new licensees across all categories. She says that she and her team are thrilled that they will be working with existing partners and new partners in the creation of a dazzling range of new goods to wow consumers, young and old.

Standard
entertainment pr london, entertainment public relations london, ginny paton, Lifestyle PR london, Media Brands & Entertainment public relations, pr agency london, public relations agency london, Uncategorized

House PR launch of Beano Studios and the Beano Experience

By House PR – Entertainment PR agency in London

On 25 September, House PR teamed up with Beano HQ to launch the brand new Beano Studios and the Beano Experience with a top secret VIP event.

The exclusive event organised to relaunch the cult children’s comic book of naughty kids revolved around the new high-octane entertainment channel for the most adventurous of its loyal and dedicated fanbase.

The exclusive Beano-House PR event took place at a secret location in London, with various media, fans and celebrities in attendance. The assembled invitees got the chance to experience a totally new event, with giant catapults and a secret mission of gunge tanks and much fun for all. On the day, seven to 10-year-old kids were at the helm of things in a totally interactive experience of mischievous mayhem. Suddenly the world was turned upside down and adults entered it at their peril. And the mantra of the day was that no rules applied.

The event also showcased Beano HQ’s new Beano Studios and the comic’s new digital network. Aimed at the comic’s key 7-10-year-old audience, various new features of the portal were launched, including Popjam, new Beano apps and a new presence of YouTube.

New platforms will also offer fans the chance to experience various side-splitting content from across the Internet, as well as competitions and games, plus listicles and naturally great videos.

Many celebrities attended the event including Kate Fleetwood, Kate Garraway and Donna air.

On the media front, House PR also organised attendance by the UK’s national press, including The Daily Mail, The Guardian and the Sun, and various reports of the event appeared on the Web on Evening Standard Online, Telegraph Online and Mail Online

Standard