House PR – Lifestyle PR London
Clothing recycling for charity got an added boost in April as the clothing retailer Mountain Warehouse teamed up with Clothes Aid in a highly innovative ‘Jacket In’ drive to get consumers to recycle their old jackets in exchange for a discount on a new one.
According to House PR, Clothes Aid will be handling post-donation logistics and passing on any sales receipts to the major UK youth charity, the YMCA. Meanwhile until the beginning of June, customers will get the benefit of a 20% discount on a jacket from this season’s new collection.
Some 170 Mountain Warehouse outlets across England, Scotland and Wales will be participating in the campaign and organisers are hoping that consumers will be using the opportunity to update their wardrobes.
House PR have also supported and advised on a social media dimension to the Jacket In campaign with an exciting photograph contest every week. Purchasers who upload pictures of themselves wearing a jacket in an adventure outdoor setting with the hashtag #MWJacketIn stand to win a spanking new jacket.
At YMCA HQ, CEO Denise Hatton, said her organisation is “thrilled” at being a stakeholder in Mountain Warehouse’s Jacket In initiative. She said all the different parts of the YMCA organisation in the UK will benefit from any monies raised for their ongoing, year-round work with young people, which also involves essential support work.
House PR’s efforts at gaining media interest in the Jacket In campaign has focused on local press, including online, right across the UK, in Wales, Scotland and different parts of England. House PR also managed to get coverage of Mountain Warehouse’s Jacket In campaign on Bridge FM.