The UK’s hottest day saw House PR at trendy Shoreditch’s Ace Hotel hosting a party for Disaronno and launching #DisaronnoSourHour. The guest-only party on Tuesday, July 19, was also attended by major Instagram names who contributed to the event surpassing all expectations.
Thanks to the efforts of the likes of Patricia Bright, Eleanor Calder and Danielle Peazer, the hashtag #DisaronnoSourHour could be seen in some 6-7 million posts – a result which was well over 50% of what had been anticipated in the runup to the event. Journalists from other media organisations were also at the party, including Closer and The Telegraph, as well as Standard Online.
Blogger Chloe Miles, who has 114,000 followers on Instagram, hailed the event as a great success and one season’s most enjoyable parties, as did dancer, blogger and model Danielle Peazer, who has 1.2 million followers on Instagram and said that the picture she posted was extremely well received.
Another reason for the event’s success was how it symbolised what the organisers were endeavouring to communicate with the hashtag #DisaronnoSourHour, namely how fun times, great company and a warm balmy evening go together so well with Disaronno Sour itself. All these elements were underpinned by iconic views across London, music by DJ Maya Jama and a beautiful décor.
Apart from the fabulous weather, other crucial elements of the evening’s astonishing success were naturally the other star attractions of the party – three fabulous Disaronno-based cocktails that were enjoyed by all the revellers: the chili liqueur, pineapple juice and coconut water flavoured Hot Beach Sour; the dry vermouth, blue curacao and prosecco flavoured Blue Sapphire Sour; and the sugar syrup and lemon juice flavoured Disaronno Sour.
Thanks to House PR’s efforts, #DisaronnoSourHour shot up the ratings on Twitter and Instagram with almost a thousand posts and connecting with millions of the platforms’ users.