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Beano Studios marks 2016 with presence at BLE

By House PR – entertainment PR london

Beano Studios, the newly independent arm of DC Thomson & Co, marked a bumper year last month with their first stand at Europe’s premier brand licensing event, Brand Licensing Europe.

At BLE, the Beano Studios team presented a newly refreshed Beano brand; Dennis & Gnasher Unleashed, a new CGI animated TV series; and a relaunching of Jackie, the 1970s cult girls’ magazine, with a new category direction and design. All offer up many licencing possibilities, from toys and stationery to publishing and apparel, and these will be coming through in the next few months.

Aimed at the market for seven to ten-year-olds, Beano.com is the exciting platform that will host the products, a curated selection of goods featuring the refreshed and revamped Beano images, and all were on show at the Beano Studios stand at BLE. In the coming months, the Beano Studios team will be releasing more cross-category offerings to new licensees.

Allison Watkins is Beano Studios’ EVP Global Consumer Products and with 25 years’ professional experience in the field is heading the company’s brand licencing team. Her job is to secure new category licensees for the revamped brand and to be responsible for the activation of products for consumers across the globe.

With the launch of Beano Studios and the myriad of new opportunities that the company will be able to market, Allison Watkins said that 2016 was turning out to be an amazing year. The revamp of Beano; a new, refreshed Dennis & Gnasher series that will be aimed at a world audience; and lastly, the wit and comedy of Jackie magazine, will all see the company looking to partner with many new licensees across all categories. She says that she and her team are thrilled that they will be working with existing partners and new partners in the creation of a dazzling range of new goods to wow consumers, young and old.

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entertainment pr london, entertainment public relations london, ginny paton, Lifestyle PR london, Media Brands & Entertainment public relations, pr agency london, public relations agency london, Uncategorized

House PR launch of Beano Studios and the Beano Experience

By House PR – Entertainment PR agency in London

On 25 September, House PR teamed up with Beano HQ to launch the brand new Beano Studios and the Beano Experience with a top secret VIP event.

The exclusive event organised to relaunch the cult children’s comic book of naughty kids revolved around the new high-octane entertainment channel for the most adventurous of its loyal and dedicated fanbase.

The exclusive Beano-House PR event took place at a secret location in London, with various media, fans and celebrities in attendance. The assembled invitees got the chance to experience a totally new event, with giant catapults and a secret mission of gunge tanks and much fun for all. On the day, seven to 10-year-old kids were at the helm of things in a totally interactive experience of mischievous mayhem. Suddenly the world was turned upside down and adults entered it at their peril. And the mantra of the day was that no rules applied.

The event also showcased Beano HQ’s new Beano Studios and the comic’s new digital network. Aimed at the comic’s key 7-10-year-old audience, various new features of the portal were launched, including Popjam, new Beano apps and a new presence of YouTube.

New platforms will also offer fans the chance to experience various side-splitting content from across the Internet, as well as competitions and games, plus listicles and naturally great videos.

Many celebrities attended the event including Kate Fleetwood, Kate Garraway and Donna air.

On the media front, House PR also organised attendance by the UK’s national press, including The Daily Mail, The Guardian and the Sun, and various reports of the event appeared on the Web on Evening Standard Online, Telegraph Online and Mail Online

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House PR host Disaronno Terrace event on Britain’s hottest day

By House PR – Lifestyle PR London

The UK’s hottest day saw House PR at trendy Shoreditch’s Ace Hotel hosting a party for Disaronno and launching #DisaronnoSourHour. The guest-only party on Tuesday, July 19, was also attended by major Instagram names who contributed to the event surpassing all expectations.

Thanks to the efforts of the likes of Patricia Bright, Eleanor Calder and Danielle Peazer, the hashtag #DisaronnoSourHour could be seen in some 6-7 million posts – a result which was well over 50% of what had been anticipated in the runup to the event. Journalists from other media organisations were also at the party, including Closer and The Telegraph, as well as Standard Online.

Blogger Chloe Miles, who has 114,000 followers on Instagram, hailed the event as a great success and one season’s most enjoyable parties, as did dancer, blogger and model Danielle Peazer, who has 1.2 million followers on Instagram and said that the picture she posted was extremely well received.

Another reason for the event’s success was how it symbolised what the organisers were endeavouring to communicate with the hashtag #DisaronnoSourHour, namely how fun times, great company and a warm balmy evening go together so well with Disaronno Sour itself. All these elements were underpinned by iconic views across London, music by DJ Maya Jama and a beautiful décor.

Apart from the fabulous weather, other crucial elements of the evening’s astonishing success were naturally the other star attractions of the party – three fabulous Disaronno-based cocktails that were enjoyed by all the revellers: the chili liqueur, pineapple juice and coconut water flavoured Hot Beach Sour; the dry vermouth, blue curacao and prosecco flavoured Blue Sapphire Sour; and the sugar syrup and lemon juice flavoured Disaronno Sour.

Thanks to House PR’s efforts, #DisaronnoSourHour shot up the ratings on Twitter and Instagram with almost a thousand posts and connecting with millions of the platforms’ users.

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The House PR survivor’s guide for fending of the rainy summer blues

By House PR – Media, Brands & Entertainment PR in London

London may be suffering a rain-drenched summer, but House PR is on hand to help people fend of those rainy day blues with its exclusive list of fun things to do and places to see when outside is wet and gloomy.

First off, Empire Cinemas, the UK’s top independent cinema chain, is showcasing the long-awaited Batman action spinoff, Suicide Squad – starring Jared Leto as the Joker, Margot Robbie as Harley Quinn and Will Smith as Dead Shot. Immerse yourself in the bizarre world of comics’ arch-villains of crime with a huge of tub of crunchy goodies to fight off the movie munchies.

Empire Cinemas is also on hand with other summer movie blockbusters, including the Finding Nemo sequel, Finding Dory; the latest chapter in the Star Trek series, Star Trek Beyond; and the iconic kiddie classic The BFG.

House PR adds to the list with its three favourite London eateries that make keeping out of the rain super-fun, also recommending the restaurant booking service OpenTable. OpenTable lets you find the best restaurants in your locality with special information filters and extras, such as speciality cuisines and customer reviews about restaurants all over the UK.

  1. Cutter & Squidge in Soho, London W1

    Cutter & Squidge is a bakery for the 21st century, famous for its use of natural coloured and flavoured tea-time treats. Its venue has warm and welcoming seating and is the perfect way to have a delicious fun time on a wet afternoon.

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    Beach Blanket Babylon in Shoreditch, London E1

    This venue is a favourite among locals for both its food and fabulous drinks menu. On the food front, it’s open throughout the day, just as well for a slap-up dinner, a filling brunch or a scrumptious lunch. Plus, it’s a favoured meeting point for a session of relaxed fun with a hip list of cocktails, wines and champagnes – a guaranteed recipe for feeling sunny on the inside when it’s wet on the outside.

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    Annie’s in Barnes, London SW13

    Apart from its delicious food offerings, Annie’s is famed for its unusual décor – a mix of flower vases of different sizes, darkly coloured flooring and mismatched wall coverings. Like many of London eateries, it’s open for dinner, brunch and lunch.

House PR is also keen to offer up a couple of rainy day recommendations on the culture front:

First, House PR recommends the astonishing David Hockney’s portrait exhibition. Currently a headline exhibition at London’s Royal Academy of Art on Piccadilly, David Hockney RA: 82 portraits and 1 still life will be running until the autumn. A study in portraiture, it showcases 82 portraits by the famous artists of different people, sitting in the same chair, each completed in a day and a half, with each subject seated slightly differently.

Second, House PR is urging everyone to visit the highest garden in London at the Shard. The Height of Summer at The View from The Shard is a celebration of the iconic English Garden in the tallest building in Western Europe and offers the unique chance to have a cocktail 72 floors up.

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ginny paton, House pr

When it comes to integrated – take the lead – by Ginny Paton

PR agencies have a term – “playing nicely” – to describe the perfect way of working together with other consultancies, be they advertising, digital or any other elements of marketing.

This suggests that we’re all just too juvenile to work with other disciplines in a grown up manner, let alone to truly collaborate with them. There’s an implication that we’re all too aware of the budget that these ‘competitors’ are getting – budget that could be ours.

“But let me be clear” says Ginny Paton, “I’ve never been in a situation like that”. There have been many times when I’ve sat around the table with creative directors and digital consultants from the top ad firms, digital firms and so on, to prepare work for a mutual client. And I’ve always found it to be a rewarding, exciting experience.

It’s always a great opportunity to share ideas that cross the boundaries, finding great creatives that work for all of us. And at the same time we all get to learn from each other – and teach a little too.

And the great thing is, that in this multi-platform world, these meetings are increasingly part of the PR consultant’s job. Now more than ever, clients are choosing campaigns that will work across each and every strand of the marketing mix. And for that reason, PR agencies need to be taking a close interest in the way that their clients are approaching their wider marketing. Not only that, they should be sitting down with the other consultants in the mix.

The days of PR staying in its own little world are long gone.

So, if I was to advise PR consultants, I’d suggest they make it their mission to work closely with their clients’ other partners. That’s the only way that they will create amazing campaigns. While many PR agencies are still using the word ‘integrated’, not many seem to be getting it right.

Not every cross-disciplinary meeting goes entirely to plan, and there can be the occasional ‘lost in translation’ moment when something just doesn’t quite make sense to the other people in the room.

But all of that is overshadowed when you take part in the creation of a great new campaign, something which works across every platform. Something that you’re all proud of.

So, forget about playing nicely – that’s a given. What I want to see more PR consultants doing is leading the discussion and challenging the ad agency creatives, regardless of their huge budgets.

And that comes down to our creative expertise – that’s the power that we have around that table. Harness these skills and you’ll be leading the pack.

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